Where to find / create your Google Ad Retargeting Pixel

Google Adwords Pixel

  1. Log in to your Adwords account.
  2. Select “tools”(at the top of the page, next to “Reports”) 

3. Select “Audience sources” in the Audience manager page, then click “details”.

4. Scroll down and open up the drop down for AdWords Tag setup Instruction and tag code.

5. You will see your Pixel ID in three places. Copy just the numeric value (NOT “AW-”) and paste that ID in Feature.fm.

Google Adwords Pixel Setup 

  1. Log in to your Adwords account.
  2. Select “tools”(at the top of the page, next to “Reports”) 
  3. Click the plus button.
  4. Click Website.
  5. Create a conversion name.
  6. Create a conversion action description.
  7. Select how to track the value of each conversion.
  8. Select how to count your conversions.
  9. Select how long you'd like to track conversions after ad interaction.
  10.  Select how long to track view-through conversions 
  11. Click Include in “Conversions.”
  12. Click Create and continue.

For more information on how to setup Google Adwords Pixel, click here.