Sometimes, you may want to send fans directly to a URL to promote merch, tour dates, tickets, your website, a press article etc.
The problem is that you don't want to share a long, bulky URL or miss out on valuable tracking insights from your audience traffic.
Short Links let you send fans directly to a URL with a clean, short and trackable link that collects retargeting data.
For example, ffm.to/parisnme takes fans directly to the NME review of the Oracle Sisters new album, Paris.